Calculating the T-Score: We used a T-Score calculation to convert the Z-Score to a 0-100 scale by multiplying the Z-Score by 10.
We then subtracted the mean from the company’s rating and divided it by the standard deviation to produce the Z-Score. To determine the Z-Score for each third-party rating of a company, we calculated the mean of the ratings across all companies evaluated by that third-party source. The Z-Score is negative when the data point is below the mean and positive when it's above the mean a Z-Score of 0 means it's equal to the mean.
Calculating the Z-Score: The Z-Score represents a data point's relation to the mean measurement of the data set.
Popular integrations include Google’s G Suite (such as Gmail, Drive, Docs, and Calendar), Microsoft products (such as Microsoft Office and Outlook), Mailchimp, LinkedIn, WordPress, and Slack. Some CRMs offer integrations already built-in, while others require the use of a third-party app.
Integrations: This refers to the other programs or apps that are compatible with your chosen CRM.
I ndustry-Specific Customizations: Several CRMs offer variations of their core CRMs tailored to specific industries such as finance, real estate, manufacturing, and nonprofits.
It’s usually a less expensive option, but you are reliant on the CRM company for maintenance and data security.
Cloud-Based: This is when a CRM is hosted in the cloud.
On-premise hosting is usually more expensive (given that you have to have the hardware and staff to host and maintain the CRM), but it gives your business more flexibility in terms of security and maintenance.
On-Premise: This means your company hosts the CRM in a system with your own hardware in your offices.
Customer Service: If you need help, what support will your CRM provider offer? Some companies only offer access to materials published on their website or access to a community of users, while others supply your team members with their own customer service representative.
Note that this may come at an extra cost.
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Training: Some CRMs offer specific services to help train your employees on how to use the CRM system.
Contact Management: This feature keeps track of all your client leads and customer interactions in your CRM system.
Lead Management: Lead management allows you to organize, track, and analyze your customer leads.
Mobile App: Given the prevalence of smartphones and tablets, a CRM with a mobile app lets your team members access your CRM even when they are away from their desks.
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